Ashridge Museum had little more than a placeholder logo. There was no narrative, visual language, or clear expression of what made the museum unique. Without a compelling identity, it struggled with public awareness and visitor engagement. Many people in the community didn’t even know it existed.
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At the same time, the museum’s small size meant that any rebrand would carry significant weight. The new identity needed to feel bold and meaningful while supporting the museum’s quiet charm and intimate scale.

We partnered with Ashridge Museum to design a flexible brand system that could do more than look good. Our work included a scalable logo system, a balanced color palette, and brand guidelines to help the team bring the identity to life across digital and physical spaces.
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But the project was about more than design. The identity connects the museum’s collection to its mission and creates a visual language that supports storytelling and community engagement.

The new Ashridge Museum brand is designed to grow with the museum. At the center is a logomark inspired by its collection, using geometric forms that frame exhibition work and the diversity of stories it holds.We created a graphic system that adapts easily across formats, from signage and brochures to social media and educational materials. Each visual element is approachable and contemporary.

The Ashridge Museum identity brings a consistent voice across every touchpoint, from printed programs to large-scale signage. The system is designed to support the visitor experience without overpowering it. It helps guide and inform while letting the art and stories take center stage.
Every application reinforces the museum’s inclusive, visible, and relevant mission. The brand creates a quiet but confident presence by welcoming guests at the entrance or appearing in a community newsletter.

While the full-scale launch is still ahead, the new identity gives Ashridge Museum a strong foundation to build. The team now has the tools to create more consistent materials, reach new audiences, and clearly share the museum’s story.